Woes of a Web Developer
Posted by: Rebecca Sykes on: October 26, 2009
Made this for work and thought it was suitably amusing and that, above all else, it’s good to share…so enjoy!
RSS [burn me a feed]
Posted by: Rebecca Sykes on: August 5, 2009
How it works:
RSS stands for Really Simple Syndication and (without pertaining to any technical knowledge) allows you to sit back, get a coffee and put your feet up, whilst the news you are interested in comes winging its way into whatever feed burner or aggregator you are choosing to deploy. It avoids email congestion and means you don’t have the headache of remembering to track all the sites you want to keep up to date with.
Use it to:
Nurture your universe. Your universe of potential contacts is everyone you, your business, marketing material or reputation has ever come into contact with. Many won’t be ready to do business, but will value your news for months or even years, whilst you demonstrate your industry knowledge through the interesting and dynamic changing sections of your site – effortlessly. With the same effort it takes to write your blog, your content is also delivered to the virtual doorstep of your readership. The challenge then is in promoting your RSS feed and proving its worth. When the world and his wife has a constantly dripping news feed, despite the relative ease with which readers can obtain the feed, there are still only 24 hours in a day and a finite amount of information anyone can read – so prove that yours should be one of them.
What you could get:
An informed readership.
A reputation as an expert. Much like with your blog, a good mix of industry and business news, opinion, diversity, conversation, rich media and a slight Devil’s Advocate attitude could get you an engaged, amused and informed audience.
Prime position front of mind – the equivalent of being able to freeze time in terms of marketing super power.
Facebook Irony
Posted by: Rebecca Sykes on: August 4, 2009
Very funny, incredibly dry and took two reads to realise that it was in fact 100% spoof. Definitely worth a view (click on the links as well) http://www.facebookbusinesssolutions.com/
Blogging [access to the Blogosphere]
Posted by: Rebecca Sykes on: August 4, 2009
How it works:
Blogging is all about branding. Whereas traditionally branding was about imagery, colour palettes, sounds, jingles and strap lines (which all still apply); what blogging now allows for is the stream of consciousness, the personality, interests, tonality and opinion of your brand (and employees) to shine through, which is much more compelling and engaging than engineered ‘snippets’ of our brand in pictures or words.
Use it to:
Communicate your viewpoint, comment on industry-specific happenings, celebrate work – yours and other peoples, provide employee updates, make announcements, ask questions, start conversations and respond to comments from other people and critically on other people’s blogs – your blog is not an island, CONNECT.
Overall, a good mix of news, comment, invitation, opinion and insight is always a good recipe.
What you could get:
Excellent blogger relations – how does a pool of engaged, respected and respectful contacts, customers and prospects sound?
Feedback – don’t be afraid of criticism, it may be the best chance you get to surprise and delight a customer. Let’s face it, if you do everything perfectly first time then your customer gets exactly what they paid for, nothing to write home about then. If you happen to disappoint them slightly, (but publicly thanks to your corporate blog) but you then respond to that disappointment by going the extra mile and (publicly) delighting them, you may just have an advocate on your hands.