Posts Tagged ‘online behaviour’
RSS [burn me a feed]
Posted by: Rebecca Sykes on: August 5, 2009
How it works: RSS stands for Really Simple Syndication and (without pertaining to any technical knowledge) allows you to sit back, get a coffee and put your feet up, whilst the news you are interested in comes winging its way into whatever feed burner or aggregator you are choosing to deploy. It avoids email congestion [...]
New Media Survey
Posted by: Rebecca Sykes on: March 9, 2009
New media effectiveness survey – calling all marketing professionals and students…
Marketing then to Marketing now…
Posted by: Rebecca Sykes on: March 9, 2009
A brilliant video to summarise the changes and challenges for modern marketeers…
‘I’ll have a pound of attention please’…
Posted by: Rebecca Sykes on: March 9, 2009
When marketers struggle to gain attention we say the audience is ‘time-poor’. There’s no such thing as time poor – there are 24 hours in the day, just as there always has been and this applies to EVERYONE. There are no sneaky time-rich people hoarding an extra couple of hours every day – as marketers, if we want a piece of this precious time we have to acknowledge that the rules to getting noticed in the attention culture of today have changed…so we’ll just have to play by them!
Digital Revolution: Can new media really change consumer attitudes and behaviours?
Posted by: Rebecca Sykes on: February 2, 2009
The world is becoming digitised! No news there then, but how long will it take before attitudes and behaviours, not just of the super cyber literate, are digitally made, influenced, expressed, changed and conducted?
